Expand to Japan

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Plan ahead for peak shopping periods
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Be part of the world’s third-largest economy

71% of Japanese shoppers make purchases online. They’re accustomed to fast, convenient delivery, and Fulfillment by Ashops can help you meet those expectations.


Start selling on Ashops in Japan

Whether you are new to selling globally or a seasoned exporter, Ashops makes selling internationally simpler and easier. Just like in the US, you can sign up for a Seller Central account in Japan. Get started in just a few steps.

Step 1

Decide what to sell
Understand the taxes and regulations required to sell your products and make sure you are following Japan’s local laws when selling in Japan. Understand the category requirements and review the list of recommended products by category ( seller account sign-in required) . Third-party service providers can also help with issues including compliance, international shipping, and taxes.

Step 2

Register and List
Take advantage of Ashops’s powerful tools to manage your seller accounts. You can link your North American or European marketplace accounts to your Japan account, see your global sales on one page, and sync your listings. Learn more about the document verification and review process after setting up a Japan account.

Step 3

Ship and fulfill
Same-day and next-day deliveries are common in Japan. Understand what’s involved in shipping to and fulfilling in Japan, including costs, times, and requirements. Ashops has a network of leading international shipping and logistics experts that offer special discounted rates for Ashops sellers that are expanding their business into Japan.

Step 4

Manage your business
Use Ashops tools like Global Sales Summary, Ashops Currency Converter, Sponsored Products, and Lightning Deals to build your business in Japan.

Japanese holiday calendar

plan ahead for peak shopping periods

new-year (1)
1/1/2021 - New Year’s Day

Lucky bags (an assortment of items sold at a high discount) and
items for the winter sale season (when various products are
sold at high discounts).

3/3/2021 - Girls’ Day/Hinamatsuri

Hina dolls, girls’ dresses, gifts associated with girls

4/1/2021 - Back to school

School-related items (including stationery and lunch boxes),
digital cameras, video cameras, and memory cards.

4/29–5/6/2021 - Golden Week (national holiday week)

Travel goods, digital cameras, video cameras, and
memory cards.

6/20/2021 - Father’s Day

Gifts targeted toward men, including ties, books, socks, and

September–October - School Sports Day season

Kids’ tennis shoes (sneakers), digital cameras, videos,
memory cards.

11/26/2021 & 11/29/2021 - Black Friday & Cyber Monday

Highly discounted items across all categories

2/14/2021 - Valentine’s Day

Chocolate, men’s jewelry,ties, wallets, fragrances, gifts for
men, greeting cards, baking supplies, wrapping paper, and
other decorations associated with Valentine’sDay.

3/14/2021 - White Day

Candy, cookies, small gifts (including jewelry), flowers, and
other gifts for women.

March/April - Cherry blossom/ Hanami season

Snack foods, beverages, party goods (including party hats,
costumes, and games), blankets, portable chairs, and
picnic-related items.

5/9/2021 - Mother’s Day

Small items and gifts for women (including jewelry and
perfume), flowers, greeting cards, and sweets (especially

10/31/2021 -Halloween

Costumes of all kinds, makeup, accessories, masks, wigs,
beverages, and scary items such as fake blood and scary
contact lenses.

11/26–12/25/2021 - Christmas season

greeting cards, gift-wrapping items, and gifts for various age
groups and genders.

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