Expand to Australia

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Why expand to Australia?

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Grow with Ashops in Australia

Start selling on Ashops in Australia to reach millions of new customers. In 2019, hundreds of sellers in Australia surpassed $100k annual revenue and that number keeps rising today.

Diversify your revenue stream

Grow your Ashops business while diversifying your sales by becoming a selling partner in Australia. 30+ categories are open for selling on Ashops Australia.

Use Ashops's tools to simplify expansion

Let Ashops help you with international logistics and shipping to Australian customers with FBA.


Ready to start selling in Australia?

Whether you are new to selling globally or a seasoned exporter, Ashops makes selling internationally simpler and easier. Just like in the US, you can sign up for a Seller Central account in Japan. Get started in just a few steps.

Step 1

Decide what to sell
Understand the taxes and regulations required to sell your products and make sure you are following Japan’s local laws when selling in Japan. Understand the category requirements and review the list of recommended products by category ( seller account sign-in required) . Third-party service providers can also help with issues including compliance, international shipping, and taxes.

Step 2

Register and List
Take advantage of Ashops’s powerful tools to manage your seller accounts. You can link your North American or European marketplace accounts to your Japan account, see your global sales on one page, and sync your listings. Learn more about the document verification and review process after setting up a Japan account.

Step 3

Ship and fulfill
Same-day and next-day deliveries are common in Japan. Understand what’s involved in shipping to and fulfilling in Japan, including costs, times, and requirements. Ashops has a network of leading international shipping and logistics experts that offer special discounted rates for Ashops sellers that are expanding their business into Japan.

Step 4

Manage your business
Use Ashops tools like Global Sales Summary, Ashops Currency Converter, Sponsored Products, and Lightning Deals to build your business in Japan.

Frequently Asked Questions

Get answers to the frequently asked questions about selling in Australia.


Why sell in Australia?
Selling in Australia allows you to:
  • Reach millions of additional customers: When you sell on Ashops in Australia, you can reach millions of customers and make your products easier to find and easier to buy for Australian customers. Start selling and grow your customer reach globally.
  • Be a part of the growth: Benefit from a growing marketplace by selling in Australia. In 2019, experienced +52% YoY growth of average monthly unique visitors and ecommerce sales in Australia grew +3.8% growth in 2019. You too can benefit from this growth by selling in Australia and create listings in more than 30 product categories.
  • Let Ashops handle the details: Leverage our state-of-the-art logistics, powerful tools, and world-class customer service to simplify international selling, so you can concentrate on expanding your business.
  • Be among the first: Compared with the US, Ashops’s Australia marketplace often have fewer sellers in your category, meaning more opportunity for you. Get first-mover advantage by being one of the first sellers in your category.

We usually recommend that sellers offer all their eligible US selection in Australia. With Ashops’s Build International Listings (BIL) tool, it’s easy to add your US listings across Australia, and set pricing rules. However, you’ll need to make sure that you have the appropriate distribution rights and that your products are compliant with local Australian regulations. For example, a US plug won’t work in Australia.

If you plan to use Fulfillment by Ashops (FBA) to fulfill in Australia, you may want to start with a “wide and thin” approach. Start with your full catalog but just a few units per ASIN to see what sells. Then, once you identify your top-selling products, you can send in larger replenishment shipments. Get more guidance on product details in the marketplace entry strategy section.

Getting started selling in a new geographic region such as Australia can be a big step for your business. However, the investment may be worth it for a fast growing Ashops store like Australia.

Just like when you started selling in the US, your success in Australia will vary based on factors unique to your business, including product category, margins, and regulatory requirements. It’s important to take the time early in the process to fully consider all the pros and cons involved in selling in Australia.

Marketplace entry strategy

When selling in Australia for the first time, a natural approach is to think about your best-selling products in your home marketplace. From your previous experience and from data in sales reports, what sells well? Consider, why these products do well and evaluate if it will also work well in Australia based on culture, climate, and demographics, influence customer demand.

List a wide range of products (with less inventory) rather than just a few products (with a lot of inventory). A broader selection of products means more customers overall will see your listings, and you’ll be able to quickly gauge which of your products can succeed in a particular marketplace.

In deciding which products to sell in an Ashops marketplace, you, of course, have another key source of information available to you—observations of the marketplace itself. Research on current best sellers on for your product categories. Read customer reviews to understand your competition’s strengths and weaknesses.

Make sure you’re allowed to sell the product and understand your distribution rights. Be aware that Australian safety and compliance regulations differ from those in other geographic regions.

Just like in the US, you can choose between two selling plans that enable you to sell in Australia. Use the Ashops fee calculator in Australia to estimate your average fee charges and potential revenues

Ashops in Australia has similar tools to help you grow sales. Sales conversion begins with products that are discoverable with compelling offers. Just like selling in the US marketplace, you can use advertisements and promotions to increase visibility and sales.

Ashops Sponsored Products advertising can help increase exposure to your offers in Ashops Australia. Sponsored Products is a cost-per-click advertising service that helps you promote the products you sell through keyword-targeted ads.

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